At Blue,
its all about you!

Our Pieces

Uniquely designed, one of a kind pieces created by artists with the utmost quality in genuine materials. Have a look at some of our works of art, you are in good hands working with a family owned business in the industry for four generations!

CUstom Design

Come on in and bring in pieces that have been sitting in your safe. As we say here at Blue Diamond, whats the  value if your pieces aren’t being worn?


We have had the same trustworthy jeweler working on our client’s items since our inception in Estero. Broken chains, replacing stones, you name it, we do it!

Quality Driven

We only sell new pieces and stones that are GIA certified. We don’t ever sacrifice quality, we believe jewelry is an investment and should be well made, and always certified. 

Minimalist Collection

We are up to date with the trends, fret not! Take a look at some of the pieces below to give you an idea of how fashion forward we are.

Different.. Unique

Modern Collection

For our customers that love the modern and contemporary look, here are a few of our designs that you won’t find anywhere else. Perfect for lovers of clean, structured designs.

Video Gallery

Frequently Asked Questions!

You sure can! We want to let you in on a little secret! We actually use three parts ammonia (you can buy this at any local grocery store) and one-part hot water!

No! We don’t recommend that you do, certain metals are porous like sterling and can actually be damaged if sitting in ammonia for too long. Additionally, some other stones like pearls, opals, emeralds, turquoise, and onyx, just to name a few, will be damaged if left in that solution as well.

NO WAY! We cannot emphasize enough how untrue this common misconception is. As you will see in our education section that links right to the Gemological Institute of America (GIA), not only do the 4c’s vary from one diamond to the next, but where the diamond certification comes from is just as important. Here at Blue Diamond Jewelers, everything is genuine, and GIA certified.

They should, and all of ours do. We never compromise that, when you invest in something as special as an engagement ring, the jeweler should always provide GIA certification to prove the identity of that stone.

Of course not, we have a wide variety of high-quality stones, semi-mounts, and we can make pretty much anything your heart desires through CAD CAM. Let us find you a matching earring, or design something entirely new! You dream it, we will make it a reality! Bring your pieces in for a consultation and make an appointment here.

We are completely happy to find you something that works within your budget. We have pieces that range all across the spectrum, being in the business for FOUR generations, we can certainly help you in your venture!


“Thank you for your passion and your beautiful work! I love my ring!”
Sady Rego
“You won’t meet the nicest ladies anywhere. Family business and they treat you like family.”
Marty Howard
“Great customer service! Very kind, friendly, and creative staff. They listen and follow up to help as much as possible. Very excited to get my custom made earrings. Will return to the store for future jewelry purchases.”
Kira Elkins
“Wonderful experience designing a ring to what I wanted. Thanks.”
Karen Sawyer

Have any questions?